We produced a series of TV adverts featuring the loveable Joanna Page, this was Superdrug's first TV creative for over 10 years and helped launch their first customer loyalty scheme, the 'Beautycard'. The ads invited people to ‘Take Another Look’ at Superdrug and helped the brand re-engage with customers by offering everyday accessible beauty.
The response to the new ‘Beautycard’ has been very successful, having been registered by more than half of Superdrug’s core consumers. The most recent TV and Online video work shown here is supported by activity across press, online, radio and digital out of home.