Prince's Rainforests Project

  • Film

The Prince's Rainforest Project came to us with a challenge - create a movement to raise awareness of how rainforest destruction leads to climate change with the aim of placing the issue at the heart of the 2009 Copenhagen Climate Change Conference. The campaign received worldwide PR coverage, including features on high profile shows such as Larry King Live on CNN, USA and Times Now, India. Also, the frog character had over 20 million interactions online, proving how engaging the campaign became.