International Alert is a world-leading peace-building organisation and their brief was to raise awareness of their activities and to drive corporate and consumer donations to their charity. To do this we created a film that could be used across online, broadcast, digital out-of-home and cinema channels. We distributed the film through digital OOH media, multiple blogging platforms and through numerous independent cinemas. Also, Massive Attack and David Morrisey spread the message through their online social presence.