HMDG has worked with Harveys The Furniture Store to re-vitalise the brand and offer something new in a sector dominated by price and finance offers. The new brand positioning is: Harveys – feelgood furniture.

The first ads in the campaign target a younger, female audience who are passionate about their homes and constantly looking for inspiration to improve their living space. A through the line marketing communications campaign staring Anna Crilly and Katy Wix (from TV’s Lead Balloon) has been created to deliver this transformation. We see Anna falling in love with her Harveys furniture with a series of amusing consequences. We also showcase the Harveys furniture at unmissable prices, with an energy and wit not traditionally associated with the brand or sector.

Paul Shearer, Creative Partner at HMDG says “In a world of sofa ads we have managed to break the mould with our work for Harveys. The product looks fantastic and we have given the brand a personality that not only shines above its competitors but also entertains the key audience.” The Campaign runs across all media used by Harveys including; Coronation Street sponsorship idents, TV advertising, online, VOD, press, in store materials, brochures and DM.

View the TV advert